“ Your brand is what other people say about you when you're not in the room. — Jeff Bezos Hello, fabulous entrepreneurs and brand enthusiasts! You know how you can tell who's at the door before you even open it, just from the knock? My neighbor's daughter has a very specific five-tap situation going for her. It's slightly chaotic, but it always comes with a doorbell push first; it's very much a statement. My son; however rings the bell once, and then knocks anyway, as if he doesn't trust my...
8 days ago • 11 min read
“ Make a customer, not a sale." — Katherine Barchetti I'm late, friends. My sincere apologies! Hello, Brand Enthusiasts and Entrepreneurs! I am rolling right into your Wednesday morning. Please charge it to my calendar and not my heart. My August showed up the way it always does…like it didn't care at all that I had plans to ease into the week. My inbox had opinions, and the to-do list had additions. This week, I am shifting gears a bit, and I hope that you will still cherish me the same...
14 days ago • 10 min read
“ We shape our tools, and thereafter our tools shape us." — Marshall McLuhan Hello, fabulous entrepreneurs and brand enthusiasts! There is a moment in every buying decision when someone quietly asks: “Is this really worth it?” Sometimes they say it out loud. More often, they disappear, compare options, or decide to wait.What I found this week, when I went through the latest news, is that everything has a common thread running through it. That thread: more and more of the decisions about how...
22 days ago • 11 min read
“ Good content isn't about good storytelling. It's about telling a true story well. — Ann Handley Good Day, Fabulous Entrepreneurs and Brand Enthusiasts! July has a particular energy, doesn't it? It feels like the second half of everything. The year you planned in January is either working or it's requiring some much-needed adjustments. The campaigns you launched in spring are either landing, or they're teaching you something you didn't think you needed to learn, but are grateful you...
29 days ago • 10 min read
“ Trifles make perfection, and perfection is no trifle." — Michelangelo Hello, Hello, and Happy Tuesday! 🎤🎵 Guess who's back, back again! Lena's back, tell a friend. My apologies for the random e-singing; it's one of the ways I shine the brightest in my head. Have you ever considered how, a few years ago, getting noticed seemed to be a huge challenge? Now, getting noticed is easier than it's ever been. AI can help write your emails, polish your website, generate social posts, and even create...
about 1 month ago • 10 min read
“ People do not buy goods and services. They buy relations, stories, and magic." — Seth Godin Happy Tuesday, fabulous entrepreneurs and brand enthusiasts! It's my last Tuesday before my vacation, and that means two things: my out-of-office reply has had three drafts that my inbox still doesn't believe, and you're getting a little extra homework since you won't see another issue from me for a full two weeks. I miss you already :-( Have you ever thought about how stepping away always seems to...
about 2 months ago • 6 min read
“ Clarity is an act of courage to say yes to the best business, and therefore to decisively say no to work that isn't a good fit." — Steve Woodruff Hello, fabulous entrepreneurs and brand enthusiasts!! It's only Tuesday, and I can already feel this week picking up speed. A few separate AI updates landed before most of us finished our coffee, and somewhere in your inbox, there's probably a newsletter telling you that if you don't adopt all of them by the end of the week, you're falling behind....
2 months ago • 6 min read
“ Success isn't about the end result, it's about what you learn along the way." — Vera Wang Hello, Hello, and Happy Tuesday! Did your Monday have that look on its face? Mines did. It's the kind of face where your inbox has 16 messages before 9 a.m., and your to-do list quietly added three things overnight. I'll try my very best to keep this short because this week's news is important and could change what you should be doing with your marketing this month. 1. Google Just Changed Search. Most...
2 months ago • 5 min read
“ Don't let the fear of the time it will take to accomplish something stand in the way of doing it. The time will pass anyway; we might just as well put that passing time to the best possible use." — Earl Nightingale Hello, fabulous entrepreneurs and brand enthusiasts! Welcome back. It's been a busy week in the world of marketing and technology, and if you've been feeling like the ground is moving slightly beneath your feet, you're not imagining it. Settle in, we're going to make sense of it...
3 months ago • 5 min read